Advertising
Reach Singaporeans at the exact moment they're deciding.
Smart Calculator's visitors aren't browsing — they're working out a real number: their CPF contribution, a mortgage they can afford, next year's tax bill, when they can retire. That's the most valuable second to put a relevant brand in front of them.
Sponsor a single calculator, own a whole category, or run a site-wide placement. Founding-advertiser rates while we scale.
Enquire about a placementThe audience
We're an early-stage, fast-growing site — and every visitor is a high-intent Singaporean making a financial decision. Honest numbers, no inflation.
100+
daily sessions, growing every week
60+
daily clicks from Google Search
141
free calculators across 14 categories
100%
Singapore audience, real money decisions
Why it works
High intent, not idle browsing
Someone calculating their mortgage repayment is in-market for a home loan today — not in three months. Your offer lands when the decision is live.
Targeted by decision
Pick the exact context — CPF, housing, tax, retirement, cars. A lender on the mortgage tools, an insurer on the health tools. No wasted impressions.
A trusted, clean environment
Placements are clearly labelled and designed to match the site. No pop-ups, no clutter — your brand sits in a calm, credible context.
Placements available
Five ways to reach the audience. Mix and match — most advertisers start with one calculator or category and scale from there.
In-result recommendation
A native card placed directly below a calculator result, where the visitor has just seen their number and is deciding what to do next.
Best for: lead-gen — mortgage quotes, investment sign-ups, insurance.
Category sponsor
Your brand across every calculator in one category — e.g. all CPF tools or all Housing tools — with a consistent banner and CTA.
Best for: banks, insurers, and brokers who own a vertical.
Leaderboard placement
A standard banner unit at the top or mid-page of high-traffic calculator pages. Clean, clearly labelled, no clutter.
Best for: brand awareness campaigns.
Site-wide sticky CTA
A single, tasteful sticky bar that appears across the whole site. One advertiser at a time — never shared.
Best for: a flagship product launch or always-on presence.
Performance / affiliate
No upfront fee. We feature your offer on relevant calculators and you pay per qualified lead or conversion, tracked transparently.
Best for: testing the audience before committing to a flat fee.
Rate card
Founding-advertiser pricing while the site scales. Ranges reflect the calculator or category you choose — high-traffic pages sit at the top of each range.
Featured Calculator
S$200 – S$1,000
per month
Own the result area of a single calculator page.
- checkOne in-result recommendation card
- checkChoice of calculator (subject to availability)
- checkMonthly click + impression report
Category Sponsor
S$800 – S$2,500
per month
Be the recommended brand across an entire category.
- checkPlacement on every calculator in the category
- checkCategory exclusivity in your vertical
- checkLeaderboard + in-result placement
- checkMonthly performance report
Site-wide Sticky
S$1,500
per month
A single sticky CTA across the whole site.
- checkOne advertiser only — never shared
- checkAppears on all calculator + article pages
- checkMonthly performance report
Performance / Affiliate
From S$0
pay per result
No upfront cost — pay per qualified lead or conversion.
- checkNo flat monthly fee
- checkFeatured on relevant calculators
- checkTransparent click + conversion tracking
Need something bespoke — a content partnership, a co-branded calculator, or a longer booking? Tell us in the form below.
Enquire about advertising
Tell us a little about your brand and what you want to achieve. We reply within one business day with availability and a media kit.
Let's talk
Email us with your brand, monthly budget, and the calculator categories you want to reach. We reply within one business day.
partnerships@smartcalculator.sgAdvertising FAQ
How does billing work?
Flat-fee placements are invoiced monthly in advance. Performance and affiliate deals are settled monthly in arrears based on tracked leads or conversions. We accept bank transfer and PayNow.
What creative do you need from me?
For most placements: a logo, a one-line offer, a short description, and a destination URL. We design the card to match the site so it looks native and trustworthy — final creative is approved by you before it goes live.
Is there category exclusivity?
Yes. Category Sponsor and Site-wide Sticky placements are exclusive — we will not run a competing brand in the same vertical for the duration of your booking.
What reporting do I get?
Every placement includes a monthly report with impressions and clicks. Performance and affiliate deals also include lead or conversion counts. All placements are tracked through Google Analytics events.
Can I cancel?
Flat-fee placements run month to month with 14 days’ notice to cancel. Performance and affiliate arrangements can be paused any time.